The Ultimate Guide to Crafting an Effective Marketing Strategy
Introduction to Marketing Strategy In today's digital era having a defined marketing strategy is essential in the always changing business environment, specially for SMEs and Startups as they are newbies in the market. A marketing strategy serves as a road map, directing business towards their aims and giving businesses the surety of long term success. Understanding the importance of a well-defined marketing strategy A well designed marketing strategy gives SMEs and startups direction and focus, allowing them to manage resources successfully and make smart choices. It allows a better knowledge of the target audience and market dynamics and coordinates marketing activities with overall business objectives. Differentiating marketing strategy from marketing tactics Marketing tactics are exactly what steps are taken to carry out the plan, whereas marketing strategy describes the overall approach. Having a proper knowledge of this difference is essential for designing an integrated...